April 24, 2018

In my two years working with Happy Boards, I’ve noticed a pattern emerge with the questions people ask us during demos. One question we get most frequently is, “Who uses Happy Boards?” or “How do other people use Happy Boards?” I always smile when I get these questions because I love answering them. The truth is that Happy Boards is so customizable to your needs that it can look different from one customer to the next. Some Happy Boards’ customers use one module; some use 20. Some are running only social media content, while others are using slides, social media and announcements.

Here are some examples of how certain industries make Happy Boards work for them:


We have several different retail customers using Happy Boards. Often they use YouTube to run short videos of brand-relevant messaging provided by their corporate offices. Additionally, they may set up a Twitter module to play their global brand’s tweets, and they may also include their own local shops’ Twitter accounts to show more specific messaging to that location.

We’ll also see retail companies that use Happy Boards create graphics to help promote products or sales happening in their stores. These .jpg files can be uploaded to slideshow modules that run on a store’s Happy Boards’ playlist to make sure their customers see new products to check out or information about sales they are having.


Happy Boards can be found running in middle schools, high schools and colleges. It’s the perfect way to show off school spirit by encouraging students to post to Twitter or see announcements come through from the school’s Facebook page. We often see the moderation feature on Happy Boards used with schools, which ensures that whoever is in charge of monitoring the Happy Boards is able to approve appropriate messages and reject ones that are inappropriate.

Having students run Happy Boards is a great way to get them involved with technology, responsibility and even business practices. Students at a nearby liberal arts college are using Happy Boards in a management capstone class to think about entrepreneurial ways to help bring digital messaging campus-wide. A local high school has had its student council run Happy Boards in the past, empowering them to come up with great ways to increase student engagement (and taking some responsibilities off of administrators’ already full plates).


The uses for Happy Boards in offices are vast. We’ve seen them used as internal tools, showing employees in large offices or multiple locations important information that they need to know about upcoming events or announcements. We’ve seen them used as external communication tools in lobbies or waiting areas—in fact, we have a Happy Board in our own waiting area that we use to greet people visiting our office. It also runs the Des Moines Register’s Facebook page, as well as our own Twitter and Facebook pages.

When the people visiting your office aren’t completely familiar with you, or you just want to show visitors what you’ve been up to as a company, Happy Boards is a great way for them to get caught up in just a few moments. It’s also an opportunity for offices to let their culture shine for all to see, employees and visitors alike.


Happy Boards is the perfect way to set the tone for an event. Not only can you use social media to pull in content happening at that event, but you can also use it as a way to thank sponsors. We’ve seen many events where organizers will create sponsor slides and weave them into their playlists along with social media content to make sure that sponsors are given due appreciation for making the event happen. Using the Post module, you can easily type in the schedule for the evening to show on your playlist. In the event of a last-minute change, you can create an additional Post module on the fly to communicate that change to your audience.

As with schools, moderation can be an important tool for events. Making sure that guests see event-appropriate, enjoyable content is key, and our moderation capabilities make that possible. You can even assign specific people on your team to a Moderator account on Happy Boards, giving them the ability to accept or reject posts that show up without altering the playlist in any way.

Hopefully, this has given you a glimpse into the flexibility that Happy Boards can provide, regardless of industry. If you’re interested in a demo for Happy Boards, reach out! We’d love to meet with you and help bring your own vision of Happy Boards to life.